SBS’s upcoming fantasy-romance drama Legend of the Blue Sea is taking an interesting approach to a first promotional character cut, by putting its star, Lee Min-ho, on the cover of a fake magazine (“Trickster monthly”) which depicts him as his drama character, Mensa member and legit genius turned scam artist, Heo Joon-jae. There really is a magazine for everything!
He (as character Heo Joon-jae) is the magazine’s cover story for its November issue, and the (faux) article points out that he doesn’t just con people indiscriminately—he doesn’t take from people who don’t have anything—recognizing his sense of morals (ish?). Are you making him some kind of Robin Hood, or is he only kind of a criminal for scamming people who presumably deserve it?
For a meta touch, the cover also makes mention of Hot Drama Legend of the Blue Sea, starring Jeon Ji-hyun and Lee Min-ho, because even in fake dramaland, the promotional machine churns on.
Legend of the Blue Sea pairs Lee Min-ho’s master con artist with Jeon Ji-hyun’s last-mermaid-on-earth character in a romance that spans multiple eras (and species), and will air on Wednesdays and Thursdays following Jealousy Incarnate. It premieres on November 16.
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